The Race Media Awards' biggest event to date was a roaring success, with a packed audience from the world of motorsport flocking to Plaisterers' Hall in London to celebrate excellence in the industry's communications, marketing, events and PR.
With support from MOTUS | ONE, the industry's fastest-growing awards were presented by Eurosport and TNT presenter Orla Chennaoui to a rapturous reception from business leaders, race teams, award-winning agencies and global sponsors.
Williams Racing enjoyed great success, bagging two TRMA trophies at the ceremony. The F1 team picked up Best Live Experience for the 'Williams Racing Fan Zones' (produced in association with Kraken and FanCapital) and Creative Content of the Year for its ambitious 'Michelob ULTRA Lap of Legends' virtual race, which the judges praised for "breaking new ground with the clever use of AI".
New ground was also broken as Gresini Racing became the first MotoGP entry to win an Award, picking up Best Social Media Activation for 'Facciamo Un Cinema'. Gresini capitalised on a unique opportunity of Marc Marquez and Alex Marquez racing for the same team, reimagining the brothers as protagonists in a playful series of iconic movie poster homages throughout the season.
The three new Awards drew superb entries, and were very closely fought.
Villeneuve Pironi claimed Best Documentary, the Formula 1 Heineken Dutch Grand Prix were the inaugural Race Promoter of the Year, while Efe Akçay was crowned our very first Rising Star for his outstanding creative visualisation work through his Formula Addict channel.
Full list of results
Best Documentary - Winner
Villeneuve Pironi
Noah Media Group in association with Sky Studios
Best Documentary - Highly Commended
More Than Machine
Superlative & SafetyCulture Films
Best Live Experience - Winner
Williams Racing Fan Zones presented by Kraken
Williams Racing, FanCapital & Kraken
Best Social Media Activation - Winner
Facciamo Un Cinema
Gresini Racing
Boutique Agency of the Year - Winner
AND THE NEW
Brand of the Year - Winner
Peroni Nastro Azzurro 0.0% x Scuderia Ferrari
Peroni Nastro Azzurro (Asahi Europe & International)
Creative Content of the Year - Winner
Lap of Legends
Williams Racing x Michelob ULTRA
International Agency of the Year - Winner
Wasserman
Most Inspiring Campaign - Winner
Formula E's All-Women's Test: Madrid 2024
Formula E
Most Inspiring Campaign - Highly Commended
Adrian Flux x Team Brit
Adrian Flux Insurance
Race Promoter of the Year - Winner
SportVibes x TIG Sports x Circuit Zandvoort
Formula 1 Heineken Dutch Grand Prix
Rising Star - Winner
Efe Akçay
Formula Addict
Rising Star - Highly Commended
Helena Hicks
Females in Motorsport
Andrew van de Burgt, The Race Media CEO and founder said: "What a brilliant event! Huge congratulations to all the winners, and a massive thank you to everyone who entered. Thank you to Orla for being a brilliant host, and hats off to our judges Kate Beavan, Chris Long, Nicki Shields and Claudia Botha Buchawiecki for the brilliant job of selecting the cream of a fabulous crop.
"Kudos to the team at The Race Media, especially Laura Coppin, Oliver Card and Luke Hinsull for producing an incredible show, and finally enormous credit to MOTUS | ONE for their enthusiastic support, which made it all possible."
To learn more about The Race Media Awards visit theracemediaawards.com
About MOTUS | ONE
MOTUS | ONE is an event transportation company with its HQ in the UAE with a presence in KSA, RSA, USA, and beyond.
Find out more at MOTUS | ONE by visiting https://motusone.com
