By recruiting Andreas Seidl from McLaren, Audi already appears to have had its first major win in Formula 1 three years before it even joins the grid.
But teams chasing F1 success have increasingly relied on a talismanic driver to get behind – so Audi needs to identify its target now. Fortunately, it just so happens that Seidl has worked with one such driver who he rates highly: Lando Norris.
Our latest video examines why Norris – who’ll be 26, and likely in his prime years, when the manufacturer joins F1 in 2026 – would be the perfect fit for Audi, asks whether the team would be the perfect fit for him, and explains the credibility boost the project has already been given by poaching Seidl.
