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Secrecy and innovation have been cornerstones of Red Bull's approach to the Formula 1 pre-season schedule since the start of the ground effect era in 2022.
That made a full-scale launch of the bona fide 2024 Red Bull, and the fact it emerged with ideas that look similar to the ones now abandoned by Mercedes, hugely surprising.
Such a shift in concept caught even its drivers off-guard, so is this just the start of rival teams' realisations that their fears about RB20 were well founded?
Our video looks at what's new on the car for 2024 and why it was such a handy time for Red Bull to buck its trend of not showing a real car given the RB20's striking details helped prevent the launch from being overrun by the controversy surrounding team principal Christian Horner.