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Alpine will race with a special red and black livery at this weekend's Formula 1 Belgian Grand Prix to celebrate the release of Deadpool & Wolverine.
Alpine will drop its usual black, pink and blue livery for a one-off Deadpool vs Wolverine-inspired livery.
The livery features the red and black of Ryan Reynolds' Deadpool character as well as yellow slashes as a nod to Hugh Jackman's Wolverine. The team's mechanics will also wear Deadpool red at Spa.
Esteban Ocon will recreate the red Deadpool mask with his helmet while Gasly will sport a yellow and black Wolverine design. Ocon first used a similar design as a one-off at the Las Vegas Grand Prix last year.
Reynolds was a part of the investment group that acquired a 24% stake in Alpine's F1 team in June last year.
His latest blockbuster film Deadpool & Wolverine is releasing in cinemas on July 25, the Thursday of F1's Belgian GP.
A special livery done right
This is far from the first film-inspired F1 livery and it's fair to say there's been mixed results over the years.
The fact it was Red Bull's first podium made its one-off Superman Returns livery at the 2006 Monaco Grand Prix and driver capes all the more iconic, and its 2005 Monaco GP tie-up with Star Wars: Revenge of the Sith at which its pitcrew dressed up as stormtroopers was impressive too.
But there hasn't been a properly good film tie-up that's fully committed to it in the way that Alpine has.
To ditch its traditional Renault colours and go with red - about as un-Renault-like as you can get - makes this stand out as a proper one-off effort.
Of course, Alpine has bigger issues on track to fix right now, but it's not as if those doing the livery designs or commercial deals are designing the cars.
This is a clever bit of marketing that can shine a bit of positivity and excitement on a team that's taken such a battering over the last 12 months - especially as it returns to the site of its own brutal blockbuster management clear out last year.
