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Formula 1 will hold a first ever collective season launch, featuring all 10 teams, at the start of 2025 as part of the world championship’s 75th anniversary celebrations.
Every team will reveal its new livery at an event at The O2 arena in London on February 18, in advance of pre-season testing in Bahrain, which begins on February 26.
The event will feature a mix of appearances from drivers and senior team figures, and other entertainment aspects, with fans able to buy tickets to attend at the 20,000-capacity venue.
The event will also be broadcast live, although those details are still to come, along with other information about the event, in the coming weeks.
It has been billed by F1 as an “unprecedented world premiere” and will be produced by Brian Burke, an Emmy-nominated creative specialist whose team was behind the opening and closing ceremonies for last year’s Las Vegas Grand Prix.
Presently it is not being viewed as a permanent addition to the F1 schedule but something just tied to the 75th anniversary, which gives F1 the flexibility to adapt it for the future, leave it as a unique event, or find a way to get the teams and drivers to all commit to this as a regular occurrence.
Teams will almost certainly be using show cars with liveries because of the logistical reality of the event, with this being such a time-pressured part of the year plus the three non-UK teams – Ferrari, RB and Sauber – needing to travel to take part.
Normally, F1 launch season runs across a couple of weeks with teams taking different approaches including releasing simple render images, having digital-only reveals, hosting their own launch events, and/or supplementing these with images of the real car if a shakedown is also held.
Some of this will still be possible, as additional solo launch activity would allow teams, if they wish to, to engage more directly with media and fans, further control their messaging for the season ahead, and get more standalone attention.
But the desire is for all 10 teams to save the liveries themselves for the collective event, which means real car images will not be shared until the day of the event or after.
The 10 teams are believed to be supportive of F1’s plan to recognise the 75th anniversary and the intention to try something new, hence willing to sacrifice autonomy over their own launches.
That could be more relevant to smaller teams as sharing a launch date with bigger, more popular teams inevitably frontrunners like McLaren, Red Bull, Ferrari and Mercedes will get more attention.
