Everything we know about 2023 F1 car launches - The Race
Formula 1

Everything we know about 2023 F1 car launches

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We’re into the second week of 2023 Formula 1 teams’ launches, with new liveries and a first glimpse of an actual 2023 car expected imminently.

Launches began with the reveal of Haas’s new Moneygram-led livery on the last day of January, and stepped up a gear with a major Red Bull event on Friday February 3 in which its 2026 Ford partnership was announced and a car revealed under the RB19 name despite clearly not being the 2023 design.

Next up is Williams on Monday, and this has been explicitly presented as a ‘season launch’ rather than a car reveal.

The team will show off what’s expected to be quite a different 2023 livery in an event at its Grove base where team chiefs and drivers will talk about the year ahead, but the definitive new car will only appear closer to pre-season testing, with a rollout set to take place at Silverstone at an unspecified date.

Alfa Romeo has announced that it will reveal its new car on the morning of February 7, a day after the Williams launch, with an online event from Zurich to present what should be the first actual 2023 car we see. A revised livery is also likely here given its major new Stake partnership. Alfa Romeo’s already done something of a livery tease with the unveiling last week of an ‘Art Car’ for fan events and eventually a charity auction.

You can follow both Williams and Alfa Romeo’s launches with The Race Live Hub to get not just a first look at the new liveries/car but also insight from the team figures speaking at the events and our experts’ take on what’s being said and the teams’ prospects.

AlphaTauri will then show off its 2023 concept on February 11. Like Red Bull, it’s holding an event in New York. But while it’ll just be the new-season livery in New York (and it’s expected it’ll be late afternoon local time, so late evening in Europe), images of the actual 2023 AlphaTauri will be released online at the same time.

February 11 may also be the day we first see a 2023 F1 car in action, as Haas is due to hold its shakedown run then.

That will be followed by Aston Martin’s launch event at Silverstone two days later. Its deputy technical director Eric Blandin has made very clear this won’t be a show car, saying “The car we reveal at our new factory in Silverstone on 13 February will be the real AMR23. We’re not going to disappoint fans”.

McLaren is also revealing its car at its Woking base with a media gathering on the same day.

Ferrari has scheduled its car launch for February 14. It’s holding an event at its Maranello headquarters, in its first full-scale launch – rather than online stream – since its 2020 unveiling in a theatre.

Mercedes will reveal the W15 the following day. Its usual practice is a Silverstone shakedown and gradual release of imagery, video and interviews through the day.

Alpine is showing its new car on February 16. It’s holding an evening event in London to unveil the A523 and complete the set of launches – though we’ll likely have to wait until day one of pre-season testing in Bahrain precisely one week later to be sure we’ve actually seen a full set of 2023 cars.

F1 2023 launch dates

Haas – January 31 (livery launch)
Red Bull – February 3 (livery launch)
Williams – February 6 (season launch)
Alfa Romeo  – February 7
AlphaTauri – February 11
Aston Martin – February 13
McLaren – February 13
Ferrari – February 14
Mercedes – February 15
Alpine – February 16

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