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Why Carlyle chose F1 and Red Bull over other sports deals

Business

Why Carlyle chose F1 and Red Bull over other sports deals

What draws a major sponsor into F1? And how do teams get companies to commit to backing them rather than rivals, or even other sports?

How the lack of a debrief ignited Coulthard's post-F1 TV business

Business

How the lack of a debrief ignited Coulthard's post-F1 TV business

With the Whisper TV production company he co-founded thriving across Formula 1 coverage and beyond, David Coulthard has created one of the most impressive post-racing business careers of the drivers from his F1 era

Are F1 teams actually being 'undervalued'?

Business

Are F1 teams actually being 'undervalued'?

The valuation of Formula 1 teams has boomed in recent years, but the feeling inside the paddock is that there is still much more room for them to grow

Williams's 'Director of Smooth' shows how to cut through in F1

Formula 1

Williams's 'Director of Smooth' shows how to cut through in F1

Williams and Wilkinson Sword's 'Partners in Smooth' campaign shows what brands now need to do to cut through in F1

Pierre Gasly's Alpine F1 car during the Canadian GP

Formula 1

Mercedes backs out of race for Alpine F1 stake - What you need to know

Mercedes has withdrawn from the bidding process for a stake in the Alpine Formula 1 team

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Aprilia gets long-awaited title sponsor as Monster joins second team

MotoGP

Aprilia gets long-awaited title sponsor as Monster joins second team

Aprilia has struck a deal with Monster Energy as its new MotoGP title sponsor in the midst of its best-ever premier-class season

All the ways $150million Gucci deal changes Alpine's F1 future

Formula 1

All the ways $150million Gucci deal changes Alpine's F1 future

Alpine's $150million deal with Gucci is a big statement of intent from both team and sponsor - here's what it really means

Alpine brings Gucci into F1 as new title sponsor

Formula 1

Alpine brings Gucci into F1 as new title sponsor

Italian fashion house Gucci is to enter Formula 1 for the first time next year as title sponsor for Alpine

Ross Brawn makes surprise motorsport return with MotoGP team

MotoGP

Ross Brawn makes surprise motorsport return with MotoGP team

One of F1's most successful figures, Ross Brawn, is a surprise new addition to the board of directors for the Pramac MotoGP team

Horner in talks over new BYD F1 team entry

Formula 1

Horner in talks over new BYD F1 team entry

Former Red Bull boss Christian Horner's return to Formula 1 could be as the head of a 12th team entry with Chinese car manufacturer BYD

What F1 must learn from Verstappen's Nurburgring showcase

Formula 1

What F1 must learn from Verstappen's Nurburgring showcase

Max Verstappen's Nurburgring 24 Hours weekend provided lessons F1 ought to heed

Brown escalates team alliance crusade in letter to FIA

Formula 1

Brown escalates team alliance crusade in letter to FIA

As Mercedes' interest in an Alpine stake revives tensions over team alliances, McLaren boss Zak Brown calls on the FIA president to intervene

How F1's newest partner is playing on risk

Business

How F1's newest partner is playing on risk

Marsh is bringing their knowledge for risk management to the F1 track.

McLaren brings tech giant Intel back to F1 team sponsorship

Formula 1

McLaren brings tech giant Intel back to F1 team sponsorship

McLaren has brought tech giant Intel back to F1 as a team sponsor after an absence of nearly 17 years

McLaren expansion approval includes new in-house F1 test rig

Formula 1

McLaren expansion approval includes new in-house F1 test rig

McLaren has secured planning permission for a factory extension at its Woking headquarters that will house a new test rig for its F1 team